About 20 years ago, there was a huge Italian trend in the men's classic wear segment in Japan. Since then, more and more Japanese have been seen during the European fashion trade shows each year. The men's classic styles in Japan have since then evolved little by little into a large category.
After losing WWII, Japan was occupied by the US, which caused various American cultures and products to enter Japan. In the 1960s, we had the Ivy style boom in Japan, and then American designers such as Ralph Lauren became very popular. In the 1980s, we had the French Ivy style and the British traditional style entering Japan. Then, we had the Italian classic... READ MORE